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Mariposa County
 
 
Economic Vitality Strategy & Implementation Plan

"They were responsive and fun to work with and I am very pleased with the final product. The Strategy is a tool the County will use to build a sustainable community." [Marliyn Lidyoff, County of Mariposa]

Challenge. A major rock slide on Highway 140 in May 2006 severely limited access to Yosemite National Park. The local economy suffered due to the downturn in visitors. This event spurred urgency to diversify the economy.

Solution. Chabin engaged a diverse cross-section of community stakeholders in an asset-based strategic planning process. Participants identified Yosemite National Park and Mariposa County's Heritage Economy as key assets which are highly valued and distinctive for Mariposa County. An external asset, the University of California Merced, also offers potential economic growth opportunities.

The strategy focuses on two key areas:
  • Destination Mariposa County - a tourism strategy to create an unforgettable experience for visitors and residents.
  • Expanded and diversified business base - business cluster targets were identified in the arts and technology, including emerging sustainable technologies and recreational product development and testing.
 
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Chabin Concepts - Delivering Strategic Solutions, Tactics & Tools