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Mid-Michigan
 
Mid-Michigan Competitive Advantage Analysis

"Fred, Scott and I were all at the state’s MEGA board meeting today where they approved the state’s first PV Credit – one of the recommendations that you made – that Michigan have an attention-grabbing incentive. It’s coming together and we want to thank all of you for your great direction!" [JoAnn Crary, CEcD,
President, Saginaw Future Inc.]

Challenge:  The Michigan Counties of Bay, Midland and Saginaw (Mid-Michigan) have experienced high unemployment due to the decline of the American auto industry. Because of new locations and large expansions of several companies, the region was prompted to look at the solar industry, including photovoltaics (PV).
 
Solution:  Chabin and Austin Consulting, an international site location firm, teamed to provide the Mid-Michigan group with an understanding of the solar and PV industry dynamics and the opportunities available to the Mid-Michigan region. 
 
The project goal was to analyze Mid-Michigan’s competitiveness in the market and deliver a roadmap to position Mid-Michigan as a prime location for the PV industry including:
  • Action plan addressing the location “gaps” at all levels and how to organize to compete for this industry.
  • Organizational recommendations for launching the strategy, tracking industry trends and legislation, marketing, prospecting, etc.
  • Website dedicated to marketing the region to the PV industry, www.MiPVadvantage.com launched October 2008.

 
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Chabin Concepts - Delivering Strategic Solutions, Tactics & Tools