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Chabin Concepts - Delivering Strategic Solutions, Tactics & Tools
 
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Marketing Strategy and Implementation
"We have a focus in our department that did not exist before you did all of your great work!" [Ron Fox, Oregon Economic and Community Development Department] 

Challenge. The State of Oregon and the Oregon Economic Development Association retained Chabin Concepts to prepare a Marketing Strategy for the State of Oregon. It involved the participation of all Oregon regions, with special emphasis was placed on marketing the rural areas.

Solution. We developed a unique program  based on a franchise model that offered communities  and regions the opportunity to buy in on various industry targeted marketing tools. Results:
  • Messaging and Awareness - 19,078 impressions
  • Relationship Marketing - 562 site consultants and corporate executives
  • Meetings - 76 appointments
  • Media Placements - 1,479 column inches, which is equivalent to $663,375 in advertising
  • Lead Generation - 1,007 new leads
  • Projects - 3 companies located in Oregon
 
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Chabin Concepts - Delivering Strategic Solutions, Tactics & Tools