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Chabin Concepts - Delivering Strategic Solutions, Tactics & Tools
 
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Marketing and Business Development
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"Working with Chabin Concepts was a great strategic exercise. They were able to help clarify and narrow our goals. We believe it helped us be more successful as a result." [Jane Signaigo-Cox, San Diego Regional EDC]

Challenge. The San Diego Regional EDC was seeking more effective ways to get in front of CEOs and CFOs within their target industry sectors. Additionally, they needed to more effectively manage contact with prospects and local businesses.

Solution.
  • A series of work sessions were held to map out the most effective calendar for advertising, tradeshows and unique opportunities to position the EDC in the market place.
  • Submitted application for the CoreNet Global Innovators Award - 2004 Winner and put them in front of influential corporate executives.
  • Customized an ACT database for prospect management and worked with staff for client intake procedures.
  • Business outreach to local businesses through an online survey.
  • Enhanced the EDC website with valuable online data center.
 
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Chabin Concepts - Delivering Strategic Solutions, Tactics & Tools