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Chabin to Update Marketing Plan for Bowling Green
(July 2010) Bowling Green Area Chamber of Commerce has selected Chabin Concepts to update its regional marketing plan for South Central Kentucky.  

Chabin  first developed a marketing roadmap for the nine-county region in 2007. Implementation of the marketing strategy successfully enhanced an already productive program.
 
Despite challenging economic times, the South Central Kentucky region continues to win expansion and new location projects, such as Country Oven Bakery, Owl’s Head Alloys, US Bank, Kentucky Chrome Works, Blackhawk Composites, Chandra Proteco, and Alley-Cassetty Brick.
 
Bowling Green’s efforts were recognized in 2009 with an IEDC award for the organization’s Menu of Services program, an American Chamber of Commerce Executives designation as Chamber of the Year, and a top 10 ranking by Site Selection magazine for industry locations and expansions.
 
In this new effort, Chabin will revisit the 2007 plan, revising target markets, assessing corporate location readiness and organizational and marketing capacity, and preparing new business cases, as well as conducting downtown retail market and office analysis.
 
The chamber is looking to build on its success by assessing  what modifications are necessary in light of global and local economic changes.
 
Team members working with Chabin on this new plan include Applied Economics, Austin Consulting, and Marketek.  
 
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