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Oroville Marketing
 
 
Chabin's Oldest Client Becomes its Newest
(August 2009) When Audrey Taylor founded Chabin Concepts in 1989, the City of Oroville was her first client. Twenty years later, Chabin is once again working on behalf of this Northern California city with an area population of around 52,000.
 
This time around, Chabin is preparing marketing concepts to attract industrial and retail development in Oroville.
 
Chabin will tap into its extended economic development network to assist Oroville, bringing in Austin Consulting to conduct a corporate location assessment and Marketek for a retail marketing strategy. MC2 Design Group of Chico will assist with creative development.
 
In the  early 1990s, Chabin introduced the “Discover Oroville” marketing campaign, prepared Oroville’s successful enterprise zone and recycling development zone applications, and successfully recruited several businesses that are still in Oroville today, including Roplast Industries and Sierra Pacific Packaging.
 
Looking back, Taylor said, “The landscape has really changed for economic development marketing. Some would say we were doing “smokestack” chasing 20 years ago; today we are attracting emerging and innovative industries. It is very competitive – the community has to have the right things in order and be telling their story to the right audience.” 
 
Taylor said Oroville’s recent completion of the 2014 Economic Development Strategy and formation of the BayTEC Alliance and its Energy Farm initiative, are evidence that Oroville is ready to take off, with the marketing plan complementing these ongoing efforts. “The Energy Farm in itself could become a catalyst project and a marketing icon,”  said Taylor.
 
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Chabin Concepts - Delivering Strategic Solutions, Tactics & Tools