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Retail Market Analysis
 
Support business development by understanding your retail market.
  • Supply and Demand
  • Retail Strategy
  • Retail Business Development Action Plan




Best Fit: Communities seeking to expand their retail base.
 
Description: Creating an effective retail strategy involves understanding the supply and demand of the trade area, a comprehensive retail assessment, defining a market position and developing a business development action plan. A retail strategy can help your community address its problems and at the same time promote its assets to retail businesses.
 
Features: Chabin recommends a 3-phased analysis:
 
Supply and Demand Analysis
  • Retail trade area
  • Demographic Analysis
  • Leakage
  • Retail Potential
  • Psychographic Lifestyles
Retail Strategy
  • Retail assessment/ Meetings with retailers
  • Retail centers
  • Key shopping areas
  • Site opportunities
  • Business and resident shopping survey
  • Define market position
Retail Business Development Action Plan
  • Product development
  • Retail environment improvements
  • Target niches
  • Marketing strategy
  • Marketing collateral
  • Target lists
More information: Contact audrey@chabinconcepts.com or call 530-345-0364 ext. 27.
 
Example: Santa Rosa, California
 
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Chabin Concepts - Delivering Strategic Solutions, Tactics & Tools