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Retail Market Analysis
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| | Support business development by understanding your retail market. - Supply and Demand
- Retail Strategy
- Retail Business Development Action Plan
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| | Best Fit: Communities seeking to expand their retail base.
Description: Creating an effective retail strategy involves understanding the supply and demand of the trade area, a comprehensive retail assessment, defining a market position and developing a business development action plan. A retail strategy can help your community address its problems and at the same time promote its assets to retail businesses.
Features: Chabin recommends a 3-phased analysis:
Supply and Demand Analysis - Retail trade area
- Demographic Analysis
- Leakage
- Retail Potential
- Psychographic Lifestyles
Retail Strategy - Retail assessment/ Meetings with retailers
- Retail centers
- Key shopping areas
- Site opportunities
- Business and resident shopping survey
- Define market position
Retail Business Development Action Plan - Product development
- Retail environment improvements
- Target niches
- Marketing strategy
- Marketing collateral
- Target lists
More information: Contact audrey@chabinconcepts.com or call 530-345-0364 ext. 27.
Example: Santa Rosa, California | |
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